Driving School Pacher

Aligned with the relaxed tone of the driving school team and considering the main audience, which consists of young people seeking their first driver's license, a redesign was proposed to modernize the logo and incorporate the concept of traffic signage directly into the typography. The road element was subtly preserved as a reference to the previous version. The new identity aims to update the brand and create greater visual impact, while also highlighting the car used in the practical driving tests.

Logo and Visual Identity Redesign

before

after