Soboni

A fashion brand created for those who embrace the off-road spirit and outdoor sports. The challenge in designing the logo was to create a visual identity that conveys movement, nature, and freedom, while also reflecting the strength and boldness of adventurous individuals.

To achieve this balance, the symbol and typography were designed with lines that shift between sharp and smooth shapes. This combination was inspired by contrasting elements, such as the ruggedness of 4x4 vehicles, which represent the off-road world, and the lightness of bird wings, which symbolize freedom.

Logo and Visual Identity Design